The Process
Three steps to a second
revenue stream
We Create Your Anonymous Brand
From brand name and visual identity to menu design — we build a separate, unlinked delivery brand that no one traces back to you.
We Optimize Your Delivery Menu
Our data team engineers a menu tuned for delivery platform algorithms and margin — different price points, different audience, same kitchen.
You Cook. We Handle the Rest.
Listing management, order routing, reviews, pricing updates — all handled. You focus on the food. We focus on everything else.
Why Velado
Built for chefs who cannot
afford to be seen
Anonymous Brand Protection
Your fine-dining reputation stays untouched. The delivery brand is completely separate — different name, different presence, zero attribution back to you.
Off-Peak Revenue
Your kitchen sits idle from 2pm–6pm. That's four hours of fixed costs producing nothing. Velado turns dead time into high-margin revenue.
Zero Extra Staff
No new hires, no delivery drivers, no customer service team. We plug into your existing prep operation and route orders through your kitchen.
Delivery Platform Integration
Ubereats, Deliveroo, Just Eat — all managed for you. One dashboard, all platforms, full visibility on performance without the admin.
Trusted by chefs
From Michelin-starred kitchens
across Europe
Within three months, the delivery brand was turning over €18k a month — all from kitchen hours that used to cost us money to keep warm.
— Executive ChefTwo Michelin stars · Paris
I was terrified of the reputational risk. Velado's anonymity architecture is genuinely airtight. Not a single guest has made the connection.
— Head Chef & OwnerOne Michelin star · London
The menu they built for delivery is completely different from what we do at the restaurant. Different audience, different price point, same kitchen.
— Chef-PatronOne Michelin star · Amsterdam
Identities withheld at client request. Velado operates under full NDA.
Pricing
One flat fee.
Unlimited upside.
No commission on revenue. No hidden fees.
Starter
Launch your anonymous delivery brand and start earning from off-peak kitchen hours.
Get StartedEarly Access
Join the waitlist.
Launch quietly.
We onboard a limited number of kitchens per city to protect anonymity. Leave your email and we'll reach out when a slot opens in your area.
Your details are kept strictly confidential. We will never share your information.