Velado

For Michelin-starred kitchens

Your Kitchen.
A Secret Brand.
New Revenue.

We help Michelin-starred chefs quietly launch casual delivery brands from their existing kitchen — during off-peak hours. Anonymous by design. Zero new staff. Full margin.

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The Process

Three steps to a second
revenue stream


01

We Create Your Anonymous Brand

From brand name and visual identity to menu design — we build a separate, unlinked delivery brand that no one traces back to you.

02

We Optimize Your Delivery Menu

Our data team engineers a menu tuned for delivery platform algorithms and margin — different price points, different audience, same kitchen.

03

You Cook. We Handle the Rest.

Listing management, order routing, reviews, pricing updates — all handled. You focus on the food. We focus on everything else.

Why Velado

Built for chefs who cannot
afford to be seen

Anonymous Brand Protection

Your fine-dining reputation stays untouched. The delivery brand is completely separate — different name, different presence, zero attribution back to you.

Off-Peak Revenue

Your kitchen sits idle from 2pm–6pm. That's four hours of fixed costs producing nothing. Velado turns dead time into high-margin revenue.

Zero Extra Staff

No new hires, no delivery drivers, no customer service team. We plug into your existing prep operation and route orders through your kitchen.

Delivery Platform Integration

Ubereats, Deliveroo, Just Eat — all managed for you. One dashboard, all platforms, full visibility on performance without the admin.

Trusted by chefs

From Michelin-starred kitchens
across Europe

Within three months, the delivery brand was turning over €18k a month — all from kitchen hours that used to cost us money to keep warm.


Executive ChefTwo Michelin stars · Paris

I was terrified of the reputational risk. Velado's anonymity architecture is genuinely airtight. Not a single guest has made the connection.


Head Chef & OwnerOne Michelin star · London

The menu they built for delivery is completely different from what we do at the restaurant. Different audience, different price point, same kitchen.


Chef-PatronOne Michelin star · Amsterdam

Identities withheld at client request. Velado operates under full NDA.

Pricing

One flat fee.
Unlimited upside.

No commission on revenue. No hidden fees.

Starter

$199/ month

Launch your anonymous delivery brand and start earning from off-peak kitchen hours.

Get Started
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Pro

$399/ month

Full-service brand management, all platforms, dynamic pricing, and growth strategy.

Get Started
Anonymous brand creation
Delivery menu engineering
Platform listings (up to 2)
Platform listings (all platforms)
Order routing & operations
Monthly performance report
Weekly strategy calls
Pricing optimisation (dynamic)
Brand expansion (second concept)
Priority support

Early Access

Join the waitlist.
Launch quietly.

We onboard a limited number of kitchens per city to protect anonymity. Leave your email and we'll reach out when a slot opens in your area.

Your details are kept strictly confidential. We will never share your information.